Date Assessed
October 14, 2024
Top 3 findings
- Analytics Issues found:
- Getting to education FAST on the site (since that is probably the #1 thing users need to know why they need this vs what they are already doing)
Showing an example of the first two sections of the site and the concept of adding a secondary CTA “Hobson +1 principle” to allow users to learn more instead of only buying (kind of like asking for marriage on the first date).
How it looks now
Hypothesis To Test (Clarity principles vs persuasion)
- I would be SUPER curious to know the top FAQs clicked on all PDPs (it’s not being tracked currently):
Not only would it be great to know what are the frequent objections (how I like to think about these), but if some of those aren’t getting clicked, it would be smart to constantly think about changing them out. I would bump this higher up the PDP page as well.