NuForm

Sign Up Page - Ryan’s Conversion Diagnostic Principles (A fraction of the full advice to serve as a “sample” here)

Sign Up Flow Questions:

• And why are there options here at all? This is biased to only choosing what they see…
• does Facebook mean Facebook organic or Facebook Ads?
• Where is Google Ads?
• YouTube - Ads or Organic?
• HDYHAU field is not required (should be - but regardless the order of this question needs to be rearchitected as it was “in the middle” of everything)

• I get you legally have to show this to someone…but why not reassure someone that you can text or email it to them so they can read it later? By not saying that you are “tasking” them with reading it during this sign up flow…and we all know we should be reading these…but it sure does take awhile….”ah maybe I’ll just do it later to be sure…” - you are giving them a reason to abandon.